Helping Rhinos invests in critical projects that have the greatest potential to protect the black and white rhino in Africa. They support partners in the field that not only demonstrate a commitment to rhino conservation; their protection and reproduction in their natural habitat, but who also recognize the importance of local community involvement – employment opportunities, business creation opportunities, and education in local schools. Simon Jones founded Helping Rhinos and has led the organization in its growth allowing the organization to achieve tangible results in its goal of protecting rhino in their natural habitat.